As increasing numbers of consumers focus on cooking natural and organic foods without relying on processed ingredients, the demand for gourmet salts has skyrocketed.
WOODINVILLE, Wash., Dec. 13, 2012 — SaltWorks®, Inc., the nation's leading sea salt company, has sold ten times more gourmet salts gift sets than forecasted at the beginning of the year — and that's contributing to the bottom line in a big way, driving up gross revenues by 40% in 2012.
"Gourmet salt collections are the hottest gifts of 2012," said SaltWorks CEO Mark Zoske. "Salt samplers, gift sets and collections have always been good sellers, but this year's sales of those products have exploded."
Fortunately, SaltWorks was prepared to meet the demand. In January 2012, convinced the gourmet salt revolution was just getting started, Zoske and his team completed construction of a new state-of-the-art factory, which greatly expanded the company's capacity, and ramped up new product development — all in the aftermath of the Great Recession.
Among SaltWorks' new products: high-end gourmet salt gift sets and collections, all filled in beautiful jars with handcrafted corks, labeled and assembled by hand in the company's Woodinville, Washington factory. As the world's largest supplier of gourmet sea salts, SaltWorks was able to keep their gift products affordable without sacrificing quality.
Thanks to its increased capacity, SaltWorks is continuing to meet demand for gourmet salt gifts through the holidays. Shoppers will find something for every gourmand on their lists, from the 24-piece Bamboo Salt Sampler to the Salts of the World Collection.
"We are more than just a salt supplier, and people respond to that," Zoske stated. "SaltWorks pioneered the process of naturally smoking and flavoring sea salts. We have 60 dedicated professionals working in our facility delivering 25 million pounds of salt this year. We are proud of all our products, but it is really rewarding to be the creators of the season's most sought-after gourmet gifts."
About SaltWorks®, Inc.
The most trusted name in the salt business, SaltWorks has been satisfying salt enthusiasts around the world since 2001. Serving wholesale, distributor, and bulk customers as well as individual consumers, SaltWorks offers a superior selection of the highest quality all-natural sea and mineral salts in a range of exact grain sizes and quantities to suit any application. The first and largest specialty salt company in the world, SaltWorks truly pioneered the gourmet salt business and produces the finest brands including Artisan® Salt Company, Fusion® naturally flavored salts, Ancient Ocean® Himalayan Pink Salt, Pure Ocean® Atlantic Sea Salt, Pacific Blue® Kosher Flake Sea Salt, Ultra Epsom® and Bokek® Premium Dead Sea Salt. SaltWorks continues to revolutionize the natural salt industry with their steadfast dedication to innovation, product integrity and world-class customer service. Proudly certified SQF level 2 with an Excellent rating, SaltWorks is also fully HAACP and GMP accredited by NSF International®. All SaltWorks products are all natural, kosher certified and guaranteed for purity and quality.
Discover the SaltWorks Difference and shop the best sea salts in the world at www.seasalt.com.