Fusion® Sea Salts from SaltWorks®, Inc. Go Mainstream Gourmet at 33rd Winter Fancy Food Show

Just a little over five years ago, SaltWorks, Inc. started its sea salt business, yet the company has quickly earned a name for itself as an innovative industry leader.

WOODINVILLE, Wash., Jan. 9, 2008 — Now, SaltWorks is once again adding to its long list of successful sea salt varieties by pioneering another notable product. Officially debuting this month, Fusion Salts by Artisan® Salt Co. are a new line of sea salts infused with natural flavors. SaltWorks will unveil Fusion Salts at the 33rd Winter Fancy Food Show, taking place January 13-15, 2008, at the San Diego Convention Center (booth #1001) in sunny San Diego, Calif.

“Fusion Salts are a totally new direction for gourmet salt, and we’re extremely excited to showcase this to retailers, restaurants and the public in general,” said Mark Zoske, CEO of SaltWorks, Inc. “What we did is develop a fusion process to create an entire line of flavorful salts. The process of infusing sea salt with flavor was quite an enigma, but we discovered a way to do it, and the outcome has been a tremendous – even magical – accomplishment.”

The idea for Fusion Salts goes back to 2005, when the company was trying to develop a merlot-wine salt, while maintaining SaltWorks’ signature purity and its all-natural certification. Inspired by the desire to infuse sea salt with red wine, Zoske was faced with one major hurdle: how to get the flavor into the sea salt crystal?

“We envisioned a finishing salt that was completely natural and tasted fantastic,” Zoske said. “The answer came in the development of a proprietary process, which led to a custom-built fusion technology that combines two natural ingredients into one. Each fusion salt is paired with an ingredient that naturally complements its unique flavor and texture.”

Once the red-wine salt was mastered, other flavors were developed to capitalize on current food trends. Fusion Salts now include many tasty varieties, such as vintage merlot, black truffle, matcha (green tea), porcini mushroom, Szechuan pepper, sun-ripened tomato, balsamic vinegar, espresso and more. The product line will be continually expanded throughout the next few years, and like Artisan Salt Co. (http://www.artisansalt.com) and SaltWorks’ other product lines, Fusion Salts are projected to be another major company achievement.

About SaltWorks, Inc.
SaltWorks is America’s Sea Salt Company®, founded in 2001 and offering the largest selection and finest brands in the world, including Artisan Salt Company®, Fusion®, Pure Ocean®, and Bokek®. No other company offers as many all-natural salt varieties, packaging configurations, or grain sizes. All of SaltWorks natural sea salts are kosher certified and guaranteed for purity and quality.

CONTACT:
Naomi Novotny
SaltWorks, Inc.
(800) 353-7258
www.seasalt.com