Sales of Gourmet Salt Gift Sets Shatter 2012 Holiday Season Predictions

As increasing numbers of consumers focus on cooking natural and organic foods without relying on processed ingredients, the demand for gourmet salts has skyrocketed.

WOODINVILLE, Wash., Dec. 13, 2012 — SaltWorks®, Inc., the nation’s leading sea salt company, has sold ten times more gourmet salts gift sets than forecasted at the beginning of the year — and that’s contributing to the bottom line in a big way, driving up gross revenues by 40% in 2012.

“Gourmet salt collections are the hottest gifts of 2012,” said SaltWorks CEO Mark Zoske. “Salt samplers, gift sets and collections have always been good sellers, but this year’s sales of those products have exploded.”

Fortunately, SaltWorks was prepared to meet the demand. In January 2012, convinced the gourmet salt revolution was just getting started, Zoske and his team completed construction of a new state-of-the-art factory, which greatly expanded the company’s capacity, and ramped up new product development — all in the aftermath of the Great Recession.

Among SaltWorks’ new products: high-end gourmet salt gift sets and collections, all filled in beautiful jars with handcrafted corks, labeled and assembled by hand in the company’s Woodinville, Washington factory. As the world’s largest supplier of gourmet sea salts, SaltWorks was able to keep their gift products affordable without sacrificing quality.

Thanks to its increased capacity, SaltWorks is continuing to meet demand for gourmet salt gifts through the holidays. Shoppers will find something for every gourmand on their lists, from the 24-piece Bamboo Salt Sampler to the Salts of the World Collection.

“We are more than just a salt supplier, and people respond to that,” Zoske stated. “SaltWorks pioneered the process of naturally smoking and flavoring sea salts. We have 60 dedicated professionals working in our facility delivering 25 million pounds of salt this year. We are proud of all our products, but it is really rewarding to be the creators of the season’s most sought-after gourmet gifts.”

About SaltWorks, Inc.
SaltWorks is America’s Sea Salt Company®, founded in 2001 and offering the largest selection and finest brands in the world, including Artisan Salt Company®, Fusion®, Pure Ocean®, and Bokek®. No other company offers as many all-natural salt varieties, packaging configurations, or grain sizes. All of SaltWorks natural sea salts are kosher certified and guaranteed for purity and quality.

Naomi Novotny
SaltWorks, Inc.
(800) 353-7258