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WOODINVILLE, Wash., January 29, 2014 — SaltWorks® Optically Clean® technology distinguishes SaltWorks gourmet sea salts as the purest on the market. After investing millions into this state-of-the-art development, SaltWorks is proud to announce a perfected Optically Clean process: the only of its kind in the salt industry guaranteeing an unrivaled purity.
Committed to providing pristine, unadulterated salt, this proprietary process eliminates all foreign materials and flawed crystals, while leaving the raw salt just as natural as the day it was harvested: no washing, no chemicals, and no tampering with Mother Nature’s components.
Depending on its natural environment, sea salt inherently contains traces of foreign materials, like sand, shells, rocks, seaweed, or clay. Of course, none is harmful, but these elements can be especially unwelcome or problematic for many applications.
At SaltWorks, to ensure ultimate purity, the raw salt first runs through a proprietary combination of sifters, aspirators, rare-earth magnets, and metal detectors. This process detects and filters the unwanted materials from the salt. After this initial screening, the salt is ready for the most thorough process: the Optically Clean technology, a highly innovative operation developed by SaltWorks that inspects every single grain of salt for discoloration or any remaining unwanted foreign material.
“This is especially important to us,” explains Mark Zoske, CEO, “because our customers rely on product consistency, whether they’re ordering by the jar or multiple truck loads. It’s difficult to guarantee a specific result with all-natural salt, but now we can.”
The quality of salt can be determined by its color—most commonly, the whiter the better. However, some varieties, like Himalayan salt, carry specific trace minerals that give crystals a uniquely beautiful color. On the contrary, undesired materials can affect the color as well. SaltWorks Optically Clean technology keeps the desired colors that are high in trace minerals, while removing the less desired colors that are high in—other stuff.
With high-definition color CCD cameras, UV lights, air jets, and a very fast computer processor, color sorters detect micro defects and remove the flawed crystals. As the crystals cascade from a chute, the CCD cameras capture images of the crystals from both sides. When a camera captures a defective crystal, its location is calculated and the unwanted crystal is removed with a single blast of air. Even a single particle – smaller than a grain of sand – is targeted and removed.
Depending on the salt variety, the state-of-the-art equipment is programmed with strict color specifications, keeping only the salt that falls within the acceptable color range. This chemical-free process results in only the cleanest, all-natural sea salt ready for distribution.
This operational process not only results in a consistent, superior flavored sea salt, but it also looks as perfect as it tastes. Optically Clean sea salts are beautiful on display in clear packaging, making the quality apparent and attractive to consumers.
About SaltWorks, Inc.
SaltWorks is America’s Sea Salt Company®, founded in 2001 and offering the largest selection and finest brands in the world, including Artisan Salt Company®, Fusion®, Pure Ocean®, and Bokek®. No other company offers as many all-natural salt varieties, packaging configurations, or grain sizes. All of SaltWorks natural sea salts are kosher certified and guaranteed for purity and quality.