SaltWorks® Launches Crystal Clear Line of Bokek® Premium Dead Sea Salt

WOODINVILLE, Wash., April 15, 2010 — How do you make a treasured, natural product even better? That was the challenge for SaltWorks, Inc. founder and CEO Mark Zoske. “Bokek® Dead Sea Salt is a completely natural product, the result of solar-dried water from the Dead Sea,” he said. “And all sea salt has some naturally occurring impurities, like small stones, sand, and other organic matter that you don’t want in the tub.”

So Zoske decided to use the company’s proprietary Optically Clean® Technology to clean more than 15 million pounds of specialty salts every year. The result is the cleanest, purest therapeutic Dead Sea salt on the market, allowing consumers to confidently bring the best therapeutic benefits of the Dead Sea into their home or spa.

Using a combination of computer and video technology, each individual salt crystal is examined. If a grain does not meet strict criteria, it is banished with a blast of air, thus removing any impurities without damaging the perfect crystals. “You can’t wash the crystals because that would reduce the trace minerals and elements that make Dead Sea salt so therapeutic,” Zoske explained.

Dead Sea salt has been known for centuries for its deeply therapeutic properties; indeed, it was an indulgence prized by the Queen of Egypt herself. The minerals in the salt are what make the very special difference. Distinctly different from common sea salts, Bokek Dead Sea Salt is made up of only eight percent sodium chloride with a high percentage of magnesium, sulfates and potassium – minerals that cleanse and detoxify the skin, aid with common dry skin conditions like eczema and psoriasis, and can help reduce pain and inflammation from arthritis and rheumatism.

Bokek Dead Sea Salt’s super-strength skin-softening and detoxifying qualities make it a top choice for home or spa pampering. SaltWorks combines Bokek Dead Sea Salt with customized essential oils to create two lines of luxurious bath salt soaks in rejuvenating aromas including spearmint, lavender and citrus. Bokek Premium Dead Sea Salt is available in fine and coarse grain sizes, scented and unscented, in smaller packages for the home user or in wholesale bulk amounts from five to 55 pounds.

About SaltWorks, Inc.
SaltWorks is America’s Sea Salt Company®, founded in 2001 and offering the largest selection and finest brands in the world, including Artisan Salt Company®, Fusion®, Pure Ocean®, and Bokek®. No other company offers as many all-natural salt varieties, packaging configurations, or grain sizes. All of SaltWorks natural sea salts are kosher certified and guaranteed for purity and quality.

CONTACT:
Naomi Novotny
SaltWorks, Inc.
(800) 353-7258
www.seasalt.com