SaltWorks® Launches Two All-Natural Bath Salt Lines Featuring Therapeutic Salt from the Dead Sea

Bokek® Fresh Scents and Mineral Essence are the first scented bath salt offerings from SaltWorks, a company that has supplied sea salts to the bath salt industry since 2001.

WOODINVILLE, Wash., Dec. 16, 2009 — For ages, people from around the world have visited Israel’s Dead Sea for its therapeutic properties. Its soothing waters have a reputation that dates back over 2000 years, and legend even cites its involvement with miracles. Now, with the introduction of two bath salt lines from SaltWorks, Inc., bathers can enjoy the legendary benefits of Dead Sea salt in their own homes.

SaltWorks’ new bath salt lines contain all-natural Dead Sea salt and essential oils, but no artificial colors or additives of any kind. The two luxurious lines are:

    • Bokek® Fresh Scents, which are economically packaged in re-sealable pouches and available in simple single scents: Citrus, Eucalyptus, Lavender, Spearmint, Tropical and White Gardenia. Bokek salt, the base salt for both lines, contains 10 times more minerals than ordinary sea salt. They are exceptionally dry and absorb essential oils with ease, enabling the oils to disperse into the bath as the salt dissolves
    • Mineral Essence, which features sophisticated scent blends in unbreakable designer jars. Bathers may indulge in Grapefruit Eucalyptus, Lavender Vanilla, Neroli Bergamot, Spearmint Rosemary, Tangerine Sage or White Tea Ginger.

“SaltWorks has made private-label bath salts for some of the best-known cosmetic companies in the world, but Bokek Fresh Scents and Mineral Essence are the first scented bath salts that we have sold under our own brand,” said SaltWorks CEO Mark Zoske. “We have access to the finest salts in the world and were able to choose from over a hundred different sea salts to create our new lines. We settled on Dead Sea salt because of its very high mineral content. We believe these are the best bath salts ever made.”

Sea salt is increasingly becoming the choice of discriminating consumers for both the table and the bath. In the bath, sea salt can stimulate circulation, ease muscle cramps, help relieve stiff joints, alleviate arthritis or back pain and soothe aches. It also helps cleanse and detoxify the largest organ in the body – the skin.

Bokek Fresh Scents and Mineral Essence will soon be available in select stores worldwide.

About SaltWorks, Inc.
SaltWorks is America’s Sea Salt Company®, founded in 2001 and offering the largest selection and finest brands in the world, including Artisan Salt Company®, Fusion®, Pure Ocean®, and Bokek®. No other company offers as many all-natural salt varieties, packaging configurations, or grain sizes. All of SaltWorks natural sea salts are kosher certified and guaranteed for purity and quality.

CONTACT:
Naomi Novotny
SaltWorks, Inc.
(800) 353-7258
www.seasalt.com