SaltWorks® Ushers in the Sea Salt Revolution: Company Reports Record Growth in 2012

SaltWorks, the world’s largest gourmet specialty salt company, has experienced tremendous growth over the last year. The company posted record sales for the 11th year in a row, as 2012 gourmet salt sales were up over 40% from last year.

WOODINVILLE, Wash., Jan. 10, 2013 — SaltWorks started the sea salt revolution back in 2001. Since then, it has become the largest gourmet specialty salt company in the world. “From meticulous quality control to proprietary process innovation, we take our responsibility to the gourmet salt industry quite seriously,” says Mark Zoske, CEO of SaltWorks.

Customers can now find SaltWorks’ gourmet salts in almost every grocery store in America. From the company’s retail packaging and customers’ private label brands to an ingredient in thousands of gourmet foods and beverages and more, SaltWorks’ specialty salts are everywhere.

“We are seeing explosive growth in our sea salt ingredient business,” notes Zoske, explaining that gourmet food manufacturers have come to realize there is a big flavor difference between refined salt and unrefined sea salt. “For true taste improvement, companies across the industry are using SaltWorks’ higher quality gourmet sea salts. SaltWorks has found there is a true difference between manufacturers that want to use the term ‘Sea Salt’ for marketing only, and those that want to use the best-tasting, highest-quality natural sea salt they can buy to quantifiably enhance their products.”

Great sea salt comes from pure high mineral seawater, and SaltWorks’ sea salts are sourced from the cleanest oceans and beaches from around the world. The company is able to sell the highest quality gourmet salts at the lowest price due to the sheer volume of salt it moves around the world. SaltWorks sells more than 30 million pounds of sea salt per year and stocks more than four million pounds in its state-of-the-art gourmet salt factory in Woodinville, WA. This economy of scale benefits the company’s customers, both large and small.

While SaltWorks has always been the salt vendor of choice for five-star restaurants throughout America, the company is now experiencing exponential growth in chain- and fast food restaurant-driven business as well. From French fries to filet mignon, increasing numbers of restaurants use SaltWorks’ gourmet salts than any other supplier on earth.

Private label is growing rapidly as well, as SaltWorks has become the premium supplier for private label gourmet salts. The professional staff delivers excellence from concept to final product. SaltWorks’ private label is the perfect choice for both Fortune 500 companies and mom & pop startups. The company’s private label program is set up for projects ranging in size from 1000 pouches to five million jars.

In 2012 and continuing into 2013, SaltWorks’ retail sales have been off the chart. Offering more than 100 different salts in flip-top plastic jars, glass jars, bottles, and stand up pouches, SaltWorks® brands of gourmet salt include: Artisan Salt Company®, Fusion®, Pure Ocean®, Le Tresor™, and many more.

SaltWorks is a family-owned company that has proven itself as a force to be reckoned with as it competes head to head with large multinational corporations.

About SaltWorks, Inc.
SaltWorks is America’s Sea Salt Company®, founded in 2001 and offering the largest selection and finest brands in the world, including Artisan Salt Company®, Fusion®, Pure Ocean®, and Bokek®. No other company offers as many all-natural salt varieties, packaging configurations, or grain sizes. All of SaltWorks natural sea salts are kosher certified and guaranteed for purity and quality.

Naomi Novotny
SaltWorks, Inc.
(800) 353-7258