SaltWorks® Will Showcase 31 Gourmet Salts at 2006 Summer Fancy Food Show in NYC

People no longer take Mark Zoske’s ideas with a grain of salt: What began as a hobby for Zoske just five years ago has grown into SaltWorks, Inc., one of the world’s leading purveyors of specialty cooking salts.

REDMOND, Wash., June 30, 2006 /PRNewswire/ — SaltWorks, which boasts the largest selection of specialty gourmet salts available, will offer its unique and rare salts at the 52nd Summer Fancy Food Show, July 9-11, at the Javits Center in New York City (Booth #2880). Some 30,000 visitors and 2,100 exhibitors from the specialty food industry from around the world will attend.

The show affords an opportunity for SaltWorks to showcase its Artisan Salt Company® division, which is fast becoming a major supplier of gourmet salts to consumers and the food industry. Artisan is building its own buzz, not just for the 31 varieties of salts it offers, but also for its eye-catching package design. Artisan Salt’s Alaea Hawaiian Sea Salt was recently named a 2006 Product Awards finalist in the category of Outstanding Packaging or Design by the National Association for the Specialty Food Trade (NASFT).

Noting that gourmet salt is the hottest category in the gourmet food industry, Zoske attributes his success to several factors: “People are discovering recipes on TV, in magazines such as Cooking Light and Sunset, and on the Internet that call for gourmet salts; these salts are becoming an integral part of contemporary cooking. It is more and more common for stores to carry six or more varieties of gourmet salt.”

Zoske says both restaurants and anyone who likes to cook should use sea salt: “It’s less than a penny per serving, but more important, it’s healthier and tastes better than plain table salt.” Zoske says people are more health-conscious in general, and Baby Boomers in particular turn to a variety of salts for healthful ways to add interest to food.

About SaltWorks, Inc.
SaltWorks is America’s Sea Salt Company®, founded in 2001 and offering the largest selection and finest brands in the world, including Artisan Salt Company®, Fusion®, Pure Ocean®, and Bokek®. No other company offers as many all-natural salt varieties, packaging configurations, or grain sizes. All of SaltWorks natural sea salts are kosher certified and guaranteed for purity and quality.

CONTACT:
Naomi Novotny
SaltWorks, Inc.
(800) 353-7258
www.seasalt.com