The Truth About Dead Sea Salt: Check Out the Source, Advises SaltWorks®, Inc.

Dead Sea salt has become one of the most popular spa and beauty products on the market, with consumers regularly creating spa experiences in their own bathtubs. But, says Mark Zoske, Founder and President of leading sea salt retailer SaltWorks, Inc., many consumers are unwittingly paying top dollar for nothing more than ordinary table salt.

REDMOND, Wash., March 31, 2005 — “Dead Sea salt is unique in that it is verlow in sodium and contains a highly concentrated combination of naturally occurring minerals and skin softeners that is unparalleled in any other bath salt,” Zoske explained. “But, unfortunately, some companies are selling fake Dead Sea salt or Dead Sea salt that has been refined to the point of becoming pure sodium chloride. Therapeutic Dead Sea salt is not what we typically think of as ‘salt.’ The real thing is not edible and actually tastes very bitter. A good test for consumers is to taste their Dead Sea salt. If it tastes like table salt, then it probably is.”

So how can consumers avoid overpaying for a bath full of table salt? First, stick to proven products, says Zoske. Imported by SaltWorks directly from the Dead Sea in Israel, Bokek® is perhaps the most trusted brand of Dead Sea salt available today. Research has proven the efficiency of Dead Sea bath salts in alleviating symptoms of skin diseases like psoriasis. Anecdotal evidence also shows Bokek salt to be highly beneficial for relieving muscle tension and stress.

“At SaltWorks, we have long believed in the power of Dead Sea salt baths,” said Zoske. “We recommend bathing in Bokek Dead Sea salt as one of the primary ways of relaxing, detoxifying, and soothing a variety of ailments. Used on a regular basis, Bokek Dead Sea salts promote good health with as little as two handfuls in the bathtub.”

Another way consumers can ensure they’re really getting Dead Sea salt is to buy from established, reputable companies that list the source of their salts. SaltWorks, for example, sells only certified authentic sea salts.

“Whether someone is making scented bath salts or simply pouring Bokek right into the tub, there is no finer salt available on the market,” said Zoske. “There simply is no substitute for proven quality.”

About SaltWorks, Inc.
SaltWorks is America’s Sea Salt Company®, founded in 2001 and offering the largest selection and finest brands in the world, including Artisan Salt Company®, Fusion®, Pure Ocean®, and Bokek®. No other company offers as many all-natural salt varieties, packaging configurations, or grain sizes. All of SaltWorks natural sea salts are kosher certified and guaranteed for purity and quality.

CONTACT:
Naomi Novotny
SaltWorks, Inc.
(800) 353-7258
www.seasalt.com